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 WRDI
17 Jul 2006
 Article PDF (
89KB)
Workplace Relationship Development Indicator Institute (‘WRDI’), is an Australian based company, established in 1986 by the husband and wife team of Colin and Jan Beames.
Operating within the Human Resource Management Industry, WRDI’s primary focus has been the continued development and commercialisation of the WRDI™ range of products and services. The jewel in the company’s crown is WRDI®: a multi purpose, workforce relationship management, diagnostic survey tool which allows organisations to protect their key intangible asset: their people.
The Challenge
Having dedicated the period between 1998 to 2002 to the research and development of WRDI®, the management team of WRDI was confronted with a critical business challenge: the Corporatisation of the WRDI product and service offering.
The Next Step: The critical next step was to maximise market penetration.
This necessitated WRDI developing and implementing a business model and corporate strategy that would enable the WRDI® product and service offering to maximise its penetration within the corporate marketplace.
The Solution
In recognition of its extensive experience of developing organisations and networks, DC Strategy was engaged by WRDI to provide a comprehensive review of their business model and corporate strategy. DC Strategy provided strategic advice and guidance with respect to WRDI’s:
- Initial economic modelling
- Market strategy
- Corporate structure
- Business model
- Prospective ‘Investor Document’
In particular, DC Strategy provided extensive advice regarding WRDI’s product market strategies, which had initially involved its expansion into global markets, simultaneously with the Australian domestic market expansion.
Domestic Success: The key emphasis for any new product and/or service offering is
‘proof of concept’.
The key emphasis of DC Strategy’s advice was the need to achieve ‘proof of concept’ domestically, before attempting penetration of international market places.
The Outcomes
WRDI has experienced a strong growth stage as a result of the market release of the WRDI® product and service offering, which has received favourable media coverage and strong recognition from within the corporate community.
Focus: WRDI is now well positioned to achieve its redefined future strategic objectives.
The completion of the Prospective Investor Document prepared in conjunction with DC Strategy has enabled WRDI (in particular its founders Colin and Jan Beames) to approach the capital market, with the view to access additional working capital for the continued development of, and marketing strategies for the WRDI® product and service offering.
WRDI is now well positioned to consolidate its unique position within the Human Resources Management industry and achieve its redefined future strategic objectives.
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